Sensualité by AW, official carpet partner of the BMW International Open 2015


Sensualité® by AW, official carpet partner of the BMW International Open 2015

BMW Golfsport and Associated Weavers first teamed up in 2014, when Sensualité® by AW was the official carpet partner of the BMW Masters in Shanghai. Following the success of this event, both companies have renewed their partnership for the 2015 edition of the BMW International Open in Munich. Sensualité® by AW thus joins the many well-known international high-end brands that have supported this world-class golf tournament since its launch in 1989.

AW stands for craftsmanship, innovation, high quality and service, and respect for the environment. Values, which AW undeniably has in common with BMW. That’s the reason why we were more than happy to present our prestigious Sensualité® collection in the VIP area during the BMW International Open from 23rd until 28th June 2015 in Golfclub München Eichenreid, Germany.

Sensualité® carpet is not only super soft, but also very strong and resilient. This is due to the iSense® yarn, a unique and extremely soft polyamide. Those features make Sensualité® carpet particularly suited for the bedroom. Don’t we all want to get out of bed barefoot and feel a super soft, warm and comfortable carpet under our feet which can stand hard wear?

Finding a super soft carpet that suits you well. That’s what Sensualité® is all about. It will be a treat for all your senses! Visit us on

The Sensualité® collection is produced in Belgium. Sensualité® and iSense® are registered brands of Associated Weavers Europe NV.

AW is a European leading producer of broadloom carpet, with production plants in Ronse (Belgium) and Liberec (Czech Republic). The company achieves a turnover of approx. 150 million Euros (2014), employs 500 people and exports to over 55 countries. Its main markets are the United Kingdom, Germany, France, Scandinavia and Central Europe.

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