The efficient solution for more customers and higher turnover

Customers simply cannot ignore the “Shop-in-Shop by AW”, a dynamic overall solution for successful carpet sales. The “Shop-in-Shop by AW” offers a positive buying experience with the best of the premium qualities from AW and the interactive, digital Carpet Advisor.

The “Shop-in-Shop by AW” is a bundle of successful concepts and innovations: Sensualité®, Invictus®, Schöner Wohnen, Lifestyles, etc. Customers can stroll around the collections, which are presented in clear displays, in a relaxed atmosphere. The interactive “Shop-in-Shop by AW” not only enables customers to make a perfect decision, but also delights the shopkeepers because they can include a tool with fantastic experience value in their product offer. The “Shop-in-Shop by AW” is a flexible solution for the modern retailer. Multiple modules can be tailored individually to the concept of your store to create a fantastic shopping experience.

The heart of the „Shop-in-Shop by AW“ is the “Carpet Advisor”. This digital app will definitely create greater loyalty and provides the sales team with a starting point to make the sales process even more successful. Are you looking for a certain colour? Do you have a precise budget? Are you looking for a carpet to match your wallpaper? The interactive AW tool will find the perfect carpet for you in a few simple steps.

Lots of AW partners have already chosen the “Shop-in-Shop by AW”! Among them company Hess in Königswinter (Germany): “Since I have the ‘Shop-in-Shop’ from AW in my store, customers simply cannot ignore AW. This has enabled us to double our general cut length turnover! The shop has significantly increased the readiness of customers to buy high quality carpets. It enables AW to present itself as a prestige brand.” (Mr Hess). For more success stories, please read our online booklet.